Hospitality and travel organizations are embracing digital transformation to thrive in today’s competitive environment. Microsoft solutions and its intelligent platform enable hospitality and travel organizations to combine the best of digital and in-store to deliver personal, seamless, and differentiated guest experiences by empowering people and capturing insights to drive growth.

       Engage your customers

Put customers first with technology that engages at a personal level. Microsoft offers solutions to collect and understand customer behaviors and respond with offers and experiences that are personal, engaging, and relevant. Customers respond best to offers that are personal and relevant, leading to increased promotional effectiveness, higher conversion, and larger basket size. Personalization can be delivered through location-aware mobile devices, targeted email marketing, and personalized online shopping.


Personalize the guest experience by giving your customers what they want at the right time and place. The data you own, combined with public and purchased data gathered from IoT devices, can give you a competitive advantage. Knowing what products and services the customer will buy enables you to optimize the supply chain and inventories, and drive customer satisfaction, loyalty, and retention.

Measure promotion and in-store activity

By using a retailer’s existing Internet of Things infrastructure, this solution collects not only mobile data but in-store transaction data and more.

The Personalization solution intelligently customizes guest experiences and streamlines operations through advanced customer experience management capabilities. Near-real-time data and tools allow your associates to connect with guests at the right time with the right offers. The solution integrates predictive analytics with customer profiles, needs, and significant events—so you can know what guests want before they tell you.

By using outcomes of every customer decision, you can ensure transaction continuity. This allows you to boost customer engagement with offers that speak specifically to each guest.

Employee Productivity and Collaboration solution

This solution offers a set of collaboration tools to drive employee engagement in your organization. Improve communication flows, reduce costs, and allow hospitality and travel associates and management to better serve your guests. Solution benefits for Employee Productivity and Collaboration Improve schedule and task management With modern tools from Microsoft, you can improve how your associates create, update, and manage schedules and tasks. This solution helps you cultivate innovation everywhere by creating better connections within your organization, while enabling associates to share local successes that can provide global insights.

Secure identity and access management

By managing employee access and digital identities, you can make sure your store staff always have the latest, most accurate information at their fingertips while keeping your data secure.

Empower your employees

Engage employees with role-optimized solutions that empower them to provide outstanding service and to collaborate with ease. Providing the right information for all job functions helps increase employee engagement and allows retailers to deliver differentiated and personalized customer service. Microsoft offers familiar productivity, collaboration, and social solutions that engage and empower your people. Employee Productivity and Collaboration solutions help your employees engage more effectively, with access to productivity tools, guest and product information from the floor or out in the field. With solutions from Microsoft, you can empower your staff to do their best work and spend the maximum amount of time driving revenue.

Optimize your operations

Improve forecasting and optimize merchandizing and supply chains through an aggregate understanding of guest and market insights combined with external data. Microsoft provides end-to-end business processes that optimize cloud scale, industry-leading security, and manageability. These intelligent solutions enable real-time connections across a wide range of innovative devices uniquely suited to every need in the guest services environment.

Transform your products

Manage a pipeline of ideas and align them with strategic priorities to bring new and innovative products and services to market rapidly and effectively. To succeed in a competitive environment, hospitality and travel organizations must continually deliver new products and services, improve processes, and find new ways to deliver value to customers.