Increase marketing effectiveness

Consumers in the world expect relevant, human-centered experiences from the brands they trust. With revenue on the line, organizations must rethink how to deliver these personalized experiences better and faster, increasing marketing ROI while improving customer satisfaction.

To help them, we’re partnering with Adobe, who brings their expertise to deliver exceptional digital experiences for our clients. We’re working together to help organizations take full advantage of their Adobe Experience Cloud technology to connect data, content, design and analytics to provide high impact experiences on their preferred channels. And by connecting Adobe with Microsoft Dynamics 365 CRM and Azure Machine Learning, we empower brands with key insights and tools necessary to deliver personalized, action-oriented experiences throughout the customer journey, driving consistency and ongoing value from marketing, sales and service.

Intelligent end-to-end experiences that deliver enduring returns

Through our Adobe partnership, we help clients:

  • Gain a 360-degree view of customers and their journeys to understand needs and to identify experience frictions
  • Drive engagement, conversions, and ongoing loyalty through personalized and predictive experiences at scale with AI and machine learning
  • Ensure CX consistency across the customer lifecycle from awareness and acquisition through to post-sales contact center and field service by connecting Adobe Experience Cloud data with Dynamics 365 CRM
  • Improve teamwork between marketing and sales teams with segmentation and insights on propensity to purchase
  • Proactively propose the right campaign for the right channel at the right time using customer insights gleaned through digital and in-person engagements.

The benefits of our Adobe partnership

It’s a bit of an understatement to say that we have a bevy of strong alliances and technology partnerships. Our partnership ecosystem helps us accomplish more for our clients at a faster rate with higher quality.

By expanding our existing relationship with Adobe, we can help organizations achieve more with their existing technology – whether that’s gaining deeper insights, achieving higher engagement and improved customer satisfaction, more closely aligning sales with marketing, and even pursuing new service-led revenue streams.

To achieve these intelligent high-impact experiences, we’re expanding our existing digital marketing partner ecosystem with Adobe. More specifically, we are helping clients deliver that full-cycle engagement by connecting Adobe Experience Cloud with Microsoft Dynamics 365 and Microsoft Azure. By uniting these technologies, we’re helping to create a seamless, comprehensive customer view and brand experience from awareness and acquisition through to ongoing service and loyalty.

Exceed CX expectations now

Every organization is different, and there is no one-size-fits-all CX solution. We believe any business from any industry can excel with experience, and it takes strategy, creativity and technical expertise to make it happen. Our comprehensive CX modernization approach uses strategy and advisory to identify legacy industry business processes and systems and map out a new path forward, data science and AI expertise to embed intelligence where it’s needed most, human-inspired experience design (XD) teams to craft intuitive and action-oriented touchpoints, and technologists to bring it all together in a secure, sustainable way.

Next steps

The current global disruption requires you to make changes – quickly. Fpzsgroup combines the business strategy, agile innovation and deep Microsoft technology expertise to help you rethink, so you can transform faster and smarter.