Get closer to your customers with digital
Millennials – the first truly digital generation – are the largest group of shoppers ever. They’re a
trillion-dollar demographic that spends wisely, shops in completely new ways and wants to directly engage with brands.
To win their loyalty, consumer goods and services (CG&S) companies are using digital technology to shelve old business models and find new, innovative routes to market.
In a crowded, rapidly changing marketplace, digital is unwrapping new potential and delivering growth for switched-on CG&S businesses.